Search Marketing Strategists

Also Called:

Digital Media Planner,

Online Marketing Consultant,

Paid Search Strategist,

SEO Strategist (Search Engine Optimization Strategist)

What they do: Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

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Information Technology

Career Cluster

What do they typically do on the job?

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Personality

People interested in this work like activities that include leading, making decisions, and business.

Analytical Thinking

Attention to Detail

Initiative

Dependability

Adaptability/Flexibility

Achievement/Effort

Interests

Career interests describe the perspectives and interests of people who enjoy the type of work involved in this career.

Discover what your interests are by taking the Interest Profiler Quiz

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Enterprising

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Conventional

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Investigative

Knowledge

People who want to pursue this career have knowledge in these areas.

Business

  • Sales and marketing

  • Customer service

Engineering and Technology

  • Computers and electronics

Arts and Humanities

  • English language

Communications

  • Multimedia

Abilities

Whether you have received formal training or not, these types of abilities are helpful in this career.

Verbal

  • Communicate by speaking

  • Listen and understand what people say

Ideas and Logic

  • Come up with lots of ideas

  • Notice when problems happen

Skills

People who want to pursue this career have skills in these areas.

Basic Skills

  • Reading work related information

  • Figuring out how to use new ideas or things

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • Thinking about the pros and cons of different options and picking the best one

  • Figuring out how a system should work and how changes in the future will affect it

Work Values

Work values describe how your core beliefs align with those commonly needed for this career.

Achievement

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Working Conditions

Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

Independence

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Does this sound like something you'd like to do?

1. Do some research
  • Identify how your interests, values, and strengths match this occupation
  • Talk to someone who works in this field or spend a day job shadowing
  • Use the colleges and training directory to explore programs related to this career
2. Plan your next move
  • Talk to your college and career counselor or school admissions staff
  • Visit Idaho Launch
  • Search for available Search Marketing Strategists jobs on Idaho Works

Data for NSI career cards comes from the following: Idaho Department of Labor, US Bureau of Labor Statistics, O*NET, MyNextMove, and Career OneStop